فن which means art in arabic, are also the initials of my name.
فن by farida nassar was founded in 2016. My love for art and jewellery began at a young age. When I was younger, I used to spend most of my time either sketching or making necklaces and bracelets out of plastic beads, and it’s safe to say that I never outgrew that hobby🤓
Over the years my hobby turned into a passion and now finally a brand. I decided to combine my love for art and jewellery design and create what I’d like to call ‘wearable art’. My aim with فن is to create jewellery where every piece is an artwork.
The brand is a fusion of both my hometown in South Sinai and my Egyptian roots. My biggest inspiration comes from the culture and fashion of the bedouins as well as the superstitions and power of the ancient Egyptian pharaohs. Bringing together two unique cultures through design.
To me, jewellery goes beyond aesthetic. It's a symbol. I design my pieces so that it can represent something to the person wearing it. Every piece is designed to stand out both alone as well as between other jewellery.
If I had to describe the فن woman, she would be someone who is free-spirited yet self-aware and isn’t afraid to dictate her own style.